I started this company with one goal in mind: to provide high-quality, comprehensive design and marketing to small and mid-sized businesses at a reasonable price. ~ Anamaria Baralt
Being a small business owner is tough. I know… I’ve done it. And, every day it gets tougher. Everyday, small business owners come to me looking completely overwhelmed, asking me questions about web design, CMS, web hosting, SEO (everyone knows that term now, but few people know what it actually entails. SEO, or Search Engine Optimization, is the difference between being found and being buried. If your business depends on being found online, you definitely need a web designer who knows what they’re doing with SEO). On the one hand, there have never been more opportunities to reach your client, right? We have websites, Facebook, Email marketing and Twitter, to name a few. They’re not optional; they’re mandatory. And make no mistake, your website is your new storefront.
Your business has a website that is unique to you, your product, your functionality needs; visually, your website needs to be an extension of your brand and match your print identity. Many designers will let you choose between two or three designs. We use your input to create something that truly represents you and your business.
02. BRANDING / GRAPHIC DESIGN
Branding is a big part of your marketing effort. From choosing your palette to defining your style guide for print ads, your brand is how you present yourself to the world. Your identity. Make sure it says what you want it to say about you.
03. WEB MAINTENANCE & SEO REPORTING
Your website is a complex system of many applications. It’s like buying a car. It has to be serviced. Those applications become vulnerable to attack and it is absolutely necessary to keep them upgraded. And SEO reporting? Well, that’s absolutely necessary too. Without learning about how your website is being accessed, you’re shooting in the dark.
There is a lot of competition for your user’s attention online. By creating clean, intuitive, elegant content, you’re better able to get your message across and make the conversion.
THE USER MUST COME FIRST.
As we collaborate on your project you’ll hear me constantly ask you to switch perspectives. Remember, of course you have things you want to say about your company and your services, but it’s just as important to remember to deliver that information in a way that answers your users’ questions. Being able to determine your target audience and their needs and address them specifically will be what sets you apart.