Make 2011 the Year Your Business Stands Out… For all the Right Reasons
Make mobile marketing a high priority. Make sure your website loads quickly on a wide variety of smart phones and browsers and is interactive with Facebook and Twitter. Then use these tools and the increasing popularity of coupons by texting, tweeting, emailing and status updating great deals to your customer.
Clarify Your Message
Stop… take a good look at your business from your customer’s point of view. What do they really want? What would set you apart from your competition? Then give it to them. It sounds simple, right? Your customer has a lot of choices – make sure they choose you!
Broaden Your Marketing Efforts
Putting all of your eggs in one basket won’t get you the results you’ve been hoping for. Yes, you need a great website that convinces your customer to come to you, but first you have to get people to go to that website. Search engines matter – of course they do – but so does diversification! Don’t just sit there and wait – go get your customers.
Make a Plan
Oftentimes, we get so caught up in the day-to-day operations of our business that months (or years!) go by without progress. It’s never too late to have a business plan or a strategic plan. Talk it over with your employees. Then follow it with discipline. Before you know it, you’ll get where you set out to be.
Protect Your Business
It’s a new year… and that makes it the perfect time to go through all of your online accounts and change your passwords, delete inactive users and clean-up your hard-drive.