Small Business vs. Big Business: The Internet is the Great Equalizer

//Small Business vs. Big Business: The Internet is the Great Equalizer

Small Business vs. Big Business: The Internet is the Great Equalizer

When a user (your potential customer) types in some keywords into a search engine, do they know immediately if the website is a small, mom and pop shop or a Fortune 500 company? The answer is yes…

or no…

or sometimes.

Here’s what they know: they know if the website they’re seeing is professional, well-designed and clearly presented. From that, they make assumptions, right? They assume that if the website is all of these things that the business must be bigger, stronger, more stable, more professional, more reliable… it goes on and on.

But what if, as a small business, you put a website out there that’s just as good… just as clear… just as visually impactful as the big guy? Can you compete? YES YOU CAN. Why not? There is no reason why not. If the internet is the new storefront, you can make that storefront look as impressive as anyone out there.

The real trick to competing with big guys is getting seen to begin with. That means search engines. It means taking the time to build your website with compelling content, the right kind of architecture, using the right keywords and link structure. It might mean getting out there and blogging (or paying someone to), asking your customers to review your services or product — in short, it means paying as much attention to details as you would if you were actually building that big brick and mortar business… just at a fraction of the cost.

By | 2011-06-15T16:26:28+00:00 June 15th, 2011|Web Design Articles|0 Comments

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